Everything is coming up roses for Jules Neely.
Starting her business out of her home, Neely is experiencing success while creating beautifully handcrafted floral arrangements with her brand: Jules with the Flowers.
“I majored in horticulture (at Western Kentucky University) and got a part-time job at a local florist, and just loved it,” Neely says on her beginnings in the floral industry.
She struck out on her own in early 2017, working from her home as she established a name for herself. Now, she has a studio space to put together her unique arrangements with character and a natural charm that both traditional and eclectic clients will love.
“One of my favorite things about doing flowers is using different color combinations,” Neely said. “I like to branch out of the ordinary with it, and I think that attracts people to what I’m doing.”
It’s no wonder that her favorite part of Jules with the Flowers is creating the arrangements. Finding inspiration from nature, Neely likes to add natural touches to take a bouquet from ordinary to completely extraordinary.
Neely makes arrangements for many different occasions and is always excited to work on weddings. Shelikes to get to know her brides in a consultation and learn what they are looking for in their floral arrangements. Thanks to technology, brides can easily share their Pinterest boards as well as stay in contact with Neely via text as the wedding date approaches. Neely is quick to let her brides know that she likes to add a “wildflower and foraged” feel to her arrangements, and is always excited when a bride only has a color scheme in mind or is open to ideas where flowers are concerned. Wanting her arrangements to look their best, Neely searches for flowers that will look their most stunning the week of a wedding and looks for different elements to make each arrangement special.
“I want them to be excited to get the flowers, and I want it to be an experience,” Neely said. Receiving photos from her clients of their arrangements in their planned spot or in the arms of the bride is the most rewarding part of her job.
Neely has a strong support system and credits her family and friends to assisting her, whether it be emptying buckets, riding with her to a venue or just keeping her company at the studio while she works.
“My mom is my No. 1, my rock and best friend,” Neely said. “She’s the most creative person I’ve ever met. She can do anything.”
In addition to her family and friends, Neely finds her help and inspiration in the women and designers that she has been following on social media. She is highly active on social media and has even built relationships with some of the designers she has admired. Neely recommends finding people that inspire creativity, even if it’s not in a similar field.
Whether it be for a wedding, an anniversary or just to brighten someone’s day, Jules Neely knows the truth: “It matters when people send flowers.”
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For more information, call or text 502-303-4050 or email [email protected]. Her beautiful arrangements can be viewed on her Instagram and Facebook (@juleswiththeflowers).
